Rebuilding and retooling are different. I know - how are they different? Of course, the stance is opinionated; but rebuilding is taking something apart and starting from the foundation or just building a new foundation. Retooling is changing around existing parts and making necessary adjustments.
In athletics, rebuilding is similar to a professional team moving to a new city - the St. Louis Rams will rebuild in Los Angeles. Or, the NHL is rebuilding a new organization in Las Vegas, potentially - I'm an advocate for bringing back the Hartford Whalers and Quebec Nordiques or adding a new team in Seattle or in the Midwest (Kansas City/Cleveland/Naptown?) In a way, rebuilding is like re-establishing or re-locating. In human performance, rebuilding is changing up your eating habits entirely. It's like going from a carnivorous diet to becoming a vegetarian or a vegan. Going from zero hours of exercise per week to 90 minutes per week is rebuilding.
Retooling is making trades in order to get a desired player in athletics. It is also similar to an athlete adjusting his or her off-season workout regimen. Stephen Curry of the Golden State Warriors is a good re-tooler. He worked on his game so much and has become arguably the best player in the NBA. Likewise, an individual who opts to try out a new piece of exercise equipment as it relates to his or her workout regimen is retooling to gain good results.
Personally, I'm a fan of retooling. Rebuilding is good as well, but it is often misconstrued to really mean retooling.
Here's a good example of a good retooling team despite your feelings for them: The New England Patriots. Here's a good example of a rebuilding team that does not succeed as well: The Cleveland Browns.
Rebuild = work with what you need. Retool = work with what you have.
With heart,
Derek
Derek Arledge, MS, CSCS www.teempt.com TEEM Performance Training, LLC
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